Case Studies
TV Azteca
TV Azteca
wins Promax prize for RealFlow animations
TV Azteca, one of Mexico’s biggest and most important
television channels, has won the prestigious Promax World
Gold Award for the brand and image design of Proyecto 40,
at this year’s Promax International Conference in New
York.
Art Director and Senior Animator Cesar Esparza, who did most
of the work on the design, animation and composition, was
very happy to win an award for the clips, for which he made
extensive use of RealFlow. Esparza said: “We have been
awarded the Promax Awards for ‘Best Branding/Image Worldwide’
and that is a great achievement.”
 He explained how his team used RealFlow to create stunning
simulations: “The Proyecto 40 logo consists of three
spheres, which we wanted to animate in a very organic way.
So we came to the conclusion that the spheres should be liquid-based.
RealFlow3 made our lives easier as it was extremely simple
to get these results. We wanted to continue with a fluid line,
so the promo endings and program schedules were all animated
with fluid backgrounds. We also used RealFlow for the promo
bar for a documentary called Fusion. The fluid was used to
create the logo.”
The Promax Awards are recognized around the globe as the
ultimate honor for promotion and marketing professionals and
outstanding design contributions in today’s broadcast
industries and electronic media. The Awards are presented
to companies and individuals whose work is judged by a panel
of experts using three measures: overall creativity; production
quality; and results in achieving marketing objectives. The
Promax Association represents more than 500 television stations
as well as more than 3,000 individual members in 70 countries.
Video
01 (1Mb) // Video
02 (3Mb) // Video
03 (2Mb)
Proyecto 40 is a new initiative to promote and protect freedom
of speech and opinion by producing a variety of information,
discussion and opinion programs that are broadcast on Mexican
television. Proyecto 40 caters for a well-informed and critical
audience of people who are actively looking to face up to
the challenges that confront Mexican society every day. The
project is represented as “free, plural and independent,
contributing to the construction of a democratic Mexico”.
Next Limit Technologies would like to congratulate TV Azteca
on this wonderful achievement. ¡Por un Mexico libre!
Please have a look at the award-winning animations.
Copyright:
Jaime Pontones ( Promotion and Image Director)
Cesar Bailon
(Art Director)
Cesar Esparza (Senior Animator)
Gerardo
Esparza (Senior Animator)
Blanca Lizan (Senior Graphic
Designer)
Prometeo Pineda (Senior Graphic Designer)
Oscar Jiménez (Producer)
Eduardo Rodríguez
(Creative)
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